Scientific consultants

Meet our two in-house Scientific Consultants:

• Dr. Grey Snout, Team Lead in Field research and Existential Questions,

• Prof. Wigglebottom, Head of Applied Nutrition & Public Relations. 

Dr. Grey Snout (2% wolf) conducts longitudinal studies on the Unknown. His research methods include silent observation, fearless route optimisation, and a proprietary data-capture system capable of detecting: a yesterday’s fox o a nervous squirrel.

What we borrow from his canine expertise in our lessons:

• Evidence-first thinking: “Don’t guess. Sniff the ground. Then decide.”

• Deep noticing: tiny clues, patterns, tracks, cause-and-effect (“If the hedge smells like rabbit, the rabbit was here.”)

• Brave exploration: how to try a new path, gather information, and still find your way back.

• Systems thinking (pack logic): how relationships, roles, and boundaries keep a group working.

• Official stance on uncertainty: respect it, circle it twice, and then investigate.

Prof. Wigglebottom (Cardigan Welsh Corgi), is our community-facing scientist: cheerful, persuasive, and equipped with short legs engineered for maximum charm per centimetre. She is internationally recognised for groundbreaking work in motivational economics (“snack incentives”) and public engagement (smiling at humans until outcomes improve).

What we borrow from her canine expertise in our lessons:

• Motivation science: why rewards work, when they backfire, and how to build good habits without turning everything into a bribe (she is… conflicted).

• Communication: how to win allies, recruit helpers, and make ideas feel friendly.

• Practical experimentation: “Try it. Taste it. Re-evaluate.”

• Energy management: the real reason plans fail is that nobody scheduled enough snacks.

Together, they keep our work honest:

• One says, “Let’s explore and test what’s true.”

• The other says, “Let’s make it understandable, shareable, and ideally edible.”